Like Phoenix, Balmain was reborn from its ashes resulting from the theft before presenting at Paris Fashion Week. Today, after the success, the announcement of the theft of 50 runway looks by creative director Olivier Rousteing is just another episode in the rich history of French fashion.
At the end, all the cortisol and other stress transmitters spread in the bodies of the staff members of Balmain turned out to be anecdotal. It was clear from the first look that Balmain wants to crush the “quiet luxury” trend.
“What’s wrong with being happy and spreading joy with colors and patterns?” Rousteing told British Vogue. The proposal from the maison is the opposite of the nude tones and the straight and flat silhouettes.
Minimalism? Long live color!
Balmain’s SS/24 collection took the legacy of Pierre Balmain’s luxury tailoring and is a tribute to French luxury. The floral patterns used in the collection come from the house’s heritage and were stylized for a contemporary aesthetic. The inlays of metal flowers, both in clothes and accessories seen on the Balmain SS/24 runway at Paris Fashion Week, are an escape for those for whom sobriety, classic and minimalism is not their thing.
In a time of hegemonic sobriety and simplicity in fashion, Olivier Rousteing exploited Balmain’s maximalism. “This collection is about happiness. I want to talk about joy, happiness and that is bad in fashion, where happiness is not the right word. Then you are superficial,” commented the creative director of the brand, who decided to be faithful to his aesthetic principles.
Due to what happened prior to its presentation as well as what was shown to the public, Balmain SS/24 is one of the most striking collections of this season.
PHOTOGRAPHY. Balmain.com
